In 2025, Online Marketing & E-Commerce led M&A activity with 51 deals, followed by Online Services (43) and Industry-Specific Software (40). Payment Service Providers, Retail Solutions, Supply Chain Management, CRM, BI, and ERP also saw meaningful activity, contributing to a total of 307 acquisitions. This distribution highlights a strong focus on digital capabilities and operational technologies, as buyers prioritize solutions that enhance customer engagement, streamline commerce infrastructure, and support integrated digital ecosystems.